What We Do
Marketing research is in our DNA and we use those skills mainly for B2B projects, to talk to the people who are most committed to the success of an enterprise and who have most to offer in informing decision-making.
Researching these Committed stakeholders and Harnessing their Energy is Mercator’s Speciality.
1 : Insight for Business
Marketing research is in our DNA and we use those skills mainly for B2B projects, to talk to the people who are most committed to the success of an enterprise and who have most to offer in providing Insight for Business.
Researching these Committed Stakeholders and Harnessing their Energy is Mercator’s Speciality:
- Which stakeholders in your business are most determined to see you succeed? The ones whose own success depends on yours!
- They include management and staff, customers and suppliers, and advisers and agents - people whose well-being is tied to yours
- We call these people Committed Stakeholders
HARNESSING STAKEHOLDER ENERGY
- Committed stakeholders offer businesses more than just the casual opinion of a consumer in a group discussion, for three reasons
- Their views are informed, because they are based on the experience and knowledge of your business that comes from working with it, or within it, and even working without it.
- They areinterested in your business because what happens to you may affect them.
- And they are invested, because if they contribute to your success, they can benefit too.
- We call this perspective Stakeholder Energy
2 : Planning & Strategy
We provide strategy advice and planning for business communications, with or without a research component, to agencies and clients
3 : Tutoring
We provide mentoring and tutoring on research and strategy for business people. We work with a range of companies and organisationsto educate and guide personnel on how to use research techniques to get the best out of their business.